Founded in 2008 by Pepe Zevada, the award-winning Pepe Zevada Z Tequila has been a longtime Austin favorite since its launch. As of this month, Z Tequila bottles have a vibrant new look. Austin designer, Trina Bentley, of Make & Matter Studio, created the new label keeping the iconic Z but taking inspiration from both colonial and mid-century modern Mexican styles.
Dee Kelleher, President of Empresario Brands, the parent company of Z Tequila, led the design initiative. “We wanted a new label that would represent the bold agave flavor of Z Tequila while honoring the traditions and heritage of Mexico’s national spirit.”
Pepe Zevada Z Tequila was created to the specifications of Pepe Zevada. Pepe is a renowned spirits industry veteran with 35 years experience. Z Tequila is made from 100% Mature Agave in the Highlands of Jalisco, where tequila originated.
The Z Tequila line has four expressions: Z Tequila Blanco, Z Tequila Reposado, Z Tequila Añejo, and Zevada Family Gran Reserva Extra Añejo. All of the Z expressions have the updated label, aside from the Gran Reserva Extra Añejo, which kept its own distinct packaging. The photo showcases a side-by-side of old and new Z Tequila bottles.
About Z Tequila
Pepe Zevada Z Tequila is based in Austin, Texas and produced in Arandas, Jalisco. It is made with 100% Natural Highland Agave, which is cooked in ecologically designed vertical pressure cookers that utilize gravity to extract only the auguamiel, the sweet honey of agave. The leftover parts of the agave are dried and used as fuel to heat the ovens and copper stills used to produce Z Tequila. Pepe’s Reposado, Añejo and Gran Reserva Extra Añejo tequilas are aged in lightly charred American Oak barrels. Pepe Zevada Z Tequila is 80 proof. Learn more about Z Tequila by visiting http://www.pepeztequila.com. Find them on Facebook at facebook.com/PepeZTequila and follow them on Twitter @PepeZTequila.
About Empresario Brands
Empresario LLC is the first Texas company to create, brand, distill, import, and market spirits. Empresario’s award-winning portfolio currently includes Paula’s Texas Spirits, Pepe Zevada Z Tequila, Republic Tequila, Republic Spirit Blends, and the newest addition, Martine Honeysuckle Liqueur. Learn more about Empresario Brands by visiting www.empresariobrands.com.